We were approached by the wonderful people at Wanderlust Escape wanting to create a new brand design for their new travel business.

A combination of a faux-negative space that derives from the letter W & E, the initial for Wanderlust Escape. We modified both initials with the letter E looking more obvious in a sillhoutte of a lock, somewhat representing the word Escape or escapism, and the head of the letter E combined with the letter W shaped like a wing.

The overall design of the icon is a direct but at the same time a hidden translation of the brand, Wanderlust Escape. Everything that is Wanderlust & Escape is shown in the design showcasing the brand obvious of; by the traveler, for the traveler.

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Cerita Budak Design