Nothing drives us more than helping you unleash your creative madness.
Being an independent creative collective studio, we believe in the power that creative can bring change into the world.
When others go right, you go left. Don’t choose the straight path that’s been there for so long, go against the tide.
Creativity is fun—it connects. Life isn’t boring; it’s full of purpose. And purpose is what makes everything meaningful.
Manifesto.
We create our own rules because we are not bound to any. We believe that design should come from the heart, about having a soul. This ethos is what guides us to achieve that. It’s our Design & Creative manifesto.
Defy Convention.
Stories Matter.
Inspired by Life.
Life is short. Jump. Try new stuff. Experiment. Get Crazy. Think people. Why be boring when you can fly away? Take a leap of faith.
What we do.
We designed our creative madness framework to match every kind of fun.Build
Spark of a new and fresh idea that makes you eager to go to market.
Refresh
You’re not bored (but feels like it); you are agile, ready for change.
Reposition
No good thing is forever; time to unleashed the Jaguar in you.
We’ve spent over 15 years building the expertise that drives every framework.
Brand.
A brand should be unique in its way. Imagine it like us, human beings. We are all different with our own character and stories to tell. But having said that, the stories that we got have the power to connects with others and build a community. That’s how we see a brand should be.
→ Purpose & Values
→ Branding Strategy
→ Naming
→ Brand Identity
→ Messaging Arch.
Campaign.
Letting people know you exist is the next step to a successful brand. But how? Imagine a campaign as writing your own biography. Sometimes, the stories we have to tell can lack excitement; hence, where creativity comes in with strategy by using words and visual means to transform mundane-ness into something compelling.
→ Creative Strategy
→ Visual Strategy
→ Advertising Strategy
→ Marketing Strategy
→ Photo & Video
Physical.
These are touchpoints for people to experience your brand in the real world. It bridges your identity with everyday things through packaging, retail spaces, print materials, or merchandise. It translates your brand’s values and story into visually engaging and functional physical elements.
→ Advertising Design
→ Publication & Print
→ Spatial Design
→ Merchandise
→ Livery & Packaging
Digital.
We live in a digital era where establishing a strong online presence is essential. History has proven that brands which are not agile risk failing. But with the digital world today more saturated than ever, how do we stand out? It’s simple: stay away from trends and fluff. Focus on being you.
→ Social Media
→ Website Design
→ UI/UX
→ E-Commerce
→ Audio-Visual
Creative Collective.
Founder + Chief Creative Officer
Renugaa Narayanan
Creative Director
Hazim K. Hasni
AV Director
Erliani Zainal Aabidin
Design Director
Nur Adlin Dina
Digital Marketing
From the heart & into the soul; let us help unleashed your creative madness.