Policy Pod: A Case Study.
A Chicago-based podcast fostering in-depth discussion on policy-related issues. Our team focuses in delivering; despite the "heavy" nature of the project; a brand that is vibrant enough to invoke attractiveness of the mass-market towards an interest to immerse themselves in such topics.
Before anything else, we first asked ourselves, would the team at Studio HDJ get involves in such podcast topics?The answer that we got among our small team is that, it depends. For a couple of us who’s already had their thumb dip into the pool, they’d definitely get involved if the topics are “change-the-world” kind of topics.
The question that remain in our mind without a solid answer is this; for those who had not come from such background, on the heavier and more technical side of things (finance, economy, geo-politics etc.) would the typical laymen understands?
Partly the answer we got is also this; to understand is to start. Whatever it is, something that is a new knowledge to us, we need to start somewhere. Read about them and read more. At first, yes, understanding seems beyond reach but by starting, it open up doors. But one need to keep opening doors.
So the final question we asked ourselves is, so how do we get people to see that the door is there?
It seems unrelated and far-fetched, but by asking all of these questions, it clears up our path and the vision is crystal as ever.Design plays an important role lighting up these doors for people to see.Supported by the team at Policy Pod for their content team to produced content that is laidback and easy to understand.
Our work at Policy Pod is far from done.This is our first step to understand the brief and delivering a better solutions for the brand.More update coming soon.