Holland's Fries: A Case Study.Malaysian⎯was what given to us for the direction of the new branding for Holland's Fries. Located in the prime busyness location of Bukit Bintang, we challenge ourselves to make it Malaysian but at the same time can cater the diversity of its location.
The keywords that we came out with as the foundation of what comes next.
Here’s the dilemma.
We can take the easiest way, simply make it Malaysian. Put splashes of the Malaysian identity (be it colour, design elements etc.) and we are done. But then we thought; then it would just be another Malaysian F&B business. There’s no uniqueness in it and it definitely won’t stand out.
So what do we do? We took the hardest route. It’s hard not because of coming out with the idea is hard. It’s hard because to convince stakeholders of this unconventional route would be a massive obstacles. Why? Because there’s a huge chance that it can be misunderstood. But, we do it anyway.
Holland's Fries is at it's Discovery stage.More update in the future. Exciting times ahead.
