It all started after a bunch of creative misfits sat together & reflecting about a d*mn long exhausting day at work.
Independent Creative Collective
ABOUT US.
Studio HDJ is a small group of people in a vast and complex world, with a big heart (we would like to think), because, as individuals in this uniquely wired creative industry, we believe that design and creativity can change the world. But yeah, let's get real. We are very small, so we know nothing we do will ever make change happen (probably not even a dent). But life is a process. We are taking it one step at a time.
And we need people like you, who share the same beliefs.
We help brands and businesses unleash their creative madness. Sometimes (most of the time) the world can be too much, but life’s too short for safe and boring ideas. We design, build, and intentionally break things creatively. We do it not for likes or follows but to connect in honesty. Let's move people to start something real.
FRAMEWORKS.
REBUILD
THE FOUNDATION
For brands who are starting from zero — or starting again. This is where we go back to the foundation: your story, purpose, audience, and identity. Whether you’re launching something new or overhauling something old, we reconstruct your brand from the ground up with clarity and intention.
REPOSITION
THE SHIFT
For brands that already exist, but need to evolve. Maybe the market changed. Maybe your audience matured. Maybe the old narrative just doesn’t fit anymore. Repositioning shifts how your brand shows up — staying true to who you are, but redefining how and to whom you speak.
REFRESH
THE POLISH
For brands that are working — but messy. You’ve got traction, recognition, maybe even hype. But the design, tone or identity feels inconsistent. Here, we refine what already exists — tidy it up, sharpen it and make it cohesive.
After a combined experience of more than 30 years, we realize something. Design has become too complex, alongside the world. That exhausting day at work was the result of this complexity. So we thought, why can't we make it simpler? Why do we have to make things hard? Hasn't the world suffered enough already? So, we got to work and redesigned everything. These frameworks are our blueprints that have become our everyday game plan in dealing with design problems. It's our foundation. It's the beginning of every beginning. Imagine them like asking yourself, "What should we do today?"
